Posted in Club Penguin, kids, marketing, online community, tween, Webkinz

No Club Penguins for Sony

Last month Sony was in early talks to buy kid-themed virtual Club Penguin for $450 million. After the price went above $500 million, Sony backed out, reports PaidContent also speculates that the deal breaker may have been over concerns with churn and Club Penguin’s dedication to non-profit donations. Regardless, there is another unnamed player in the ring now.

It may be that Sony just saw too much risk in investing in virtual worlds: “If you notice that almost everybody has one acquisition, because they are very expensive, and if the public moves on, you are left holding thin air. I mean, the virtual world you inhabit, you inhabit at your peril if it runs out of energy or excitement for the customer. If it runs out of energy or excitement for the customer you can buy Penguin Club tomorrow and maybe it will be Seal Club the next day,” said Sony Chairman and CEO Howard Stringer in an interview with the Financial Times.

Virtual Worlds News: Sony No Longer in Running to Buy Club Penguin

Sleep tight, my little penguins.  Have no fear, your community is safe for now.  🙂

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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