Posted in online community, trends, web business

Analytics companies

A worldwide reference guide to the companies who monitor, measure and analyze online social media – such as blogs, message boards, product reviews and media sharing sites – has just been published.

The 31 companies in the guide are as follows: Attentio, Biz360, BrandIntel, BurrellesLuce, BuzzLogic, CIC, Collective Intellect, ComMetric, Converseon, CoreX Technologies, CustomScoop, CyberAlert, Digital Influence Group, Dow Jones & Company (Factiva), Ethority/Buzzcentric, Integrasco, Kaava, Market Sentinel, Millward Brown Precis, MotiveQuest, NetMap Analytics, New Media Strategies, Nielsen BuzzMetrics, Onalytica, Radian6, RTGI, Scanblog, TNS Media Intelligence/Cymfony, Umbria, Visible Technologies, and Waggener Edstrom Worldwide.

Worldwide Guide to Social Media Analysis Published (SocialComputingMagazine.com)

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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