Posted in online community, z friends

Dogster: good idea, not for me

Those of you who know me personally, know that I just adopted a Pug, named Linus P Alexander (I didn’t name him, but the name is quite close to one I would have chosen).  I love him.  He is perfect.  And all those other things that new moms say about their new additions.

So, being a member of what sometimes feels like EVERY online community myself, I, of course, signed Linus up for a Dogster profile.  I have seen the Dogster guys a couple times at community conferences and have been intrigued with the idea of an online community for dogs.  Talk about a central theme to bring your users together – people LURV their dogs.  That’s exactly the point of this post.

I make his page, write a couple fatcs about him, upload a couple pictures and then do a search for other pugs (they ARE adorable).  I soon find there are pug groups within dogster and join a couple.  Not 5 minutes later, I get 4 emails from the group members welcoming me and inviting me to various virtual pug events.  If the immediate love wasn’t a bit overwhelming, the content in the love was.  All of the people who emailed me spoke in the voice of their pug.  Like, totally in the voice of their pug.  Complete personalities, backstories, dramas – wow!  A couple more clicks of exploring, I even found a dating area – and not for the humans.  Profiles of “single dogs looking for love”!

All that said, it is a vibrant community who is completely serving their users.  They have talked about their ad model and their transperancy with it and their community practices at conferences.  They are doing everything right AND they are profitable.  Kudos to them!  Just not my cup of tea.

I do  have a little badge of Linus’s page in the right column of this blog.  Check him out, I just may not “hound” it as much as I do my own profiles…

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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