Posted in marketing, mobile, online community, traveling

Interactive Times Square Billboard

Clear Channel Outdoors’ Spectacolor division plans to announce in the coming weeks the fall launch of one of the outdoor industry’s first high-definition “spectacular” digital boards. Located in New York City’s Times Square at 47th Street and Broadway, the Spectacolor HD board will sport the highest resolution possible and be equipped with the latest interactive technologies, such as Bluetooth, SMS messaging, and free broadband wireless access from Duffy Square across the street from the 40-foot by 40-foot screen.

Clear Channel Outdoor To Unveil ‘Spectacular’ Board

I wonder who/how they will monitor the user generated content.  Not even for the kids, but for everyone…

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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