Posted in online community, trends

Tips on creating an online community

  • Have a plan: This is just another marketing channel
    • What do you want to achieve?
    • When do you want to do it?
    • How will you manage it internally?
    • What are your competitors doing?
  • Keep the builders at bay: Design comes last, not first
    • Projects should be strategically delivered
    • Buildings/layouts/areas should facilitate the strategy
    • Design is an output, not an input
  • Integrate: Think about all your marketing channels
    • Look to create synergy with other marketing projects
    • Use existing marketing materials
    • Push visitors from outside in
    • Push visitors from inside out
  • Giving is better than receiving: Engage with the residents
    • Get people o seeing/using your product/service o experiencing your brand
    • Word of mouth advertising
    • Zero on-going cost of sale
    • You receive metrics
  • Keep the seats warm: Commit to your virtual presence
    • If you build a virtual office, make personnel available to be in it
    • Manage people’s expectations
    • Give named in-word contacts
    • Or, create a venue that does not require on-going support
  • Stoke the fire: Once you have entered, you need to exist
    • Run regular events
    • Deliver in-world presentations/seminars
    • Run competitions
    • Involve the residents
  • Promote and cross-promote: Leverage all your marketing channels
    • Advertise in-world
    • Create cross-channel campaigns
    • Encourage referred and new visito

Virtual Worlds News: K Zero’s Seven Point Marketing Plan for Second Life

This was a post specifically about cretaing a space in Second Life, but I believe it has completely valid paralells to the tips you should think about when creating any community space online, 3D/Virtual or not.

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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