Cereal Straws… wow.

Kellogg’s Cereal Straws are straws lined with powdered sugar-cereal dust that kids can drink milk through. It makes the milk taste like the sludge left at the bottom of a cereal bowl. We feed kids gross things, but this reaches new levels of grosstitude.

Upon perforating one of the two packages, the perfume of fake fruit and powdered milk permeated the air and tempted the taste buds (try to say that without sounding like Daffy Duck, I dare you). There’s something about unabashedly artificial flavoring that’s both charming and nostalgic…sexual, even. Alright, maybe not sexual, but something pleasant nonetheless. The straws were thinner than what the box indicated, looking more like real straws than giant-sized novelty pens. They are lined in the middle with that sickly sweet powdered milk that seems to be popping up in granola and cereal bars everywhere. Someone needs to tell these guys that it does NOT replace milk and that we can all tell it’s just sweetened coffee creamer. Fortunately, the flavor of that is masked by the Froot Loop shell.

Link(via The Consumerist)

Boing Boing: Cereal Straws — powdered sugar-cereal drinking straws

technorati tags:cereal, froot-loops, kelloggs, marketing, kids, tween, healthy

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