Posted in marketing, online community, web business

Pownce marks the end for me I think

So… I got a Pownce invite.  I think it will be useful after a couple things happen:

  • My actual friends are on it
  • It is not web-based only (browser plugin or desktop widget is very much needed)
  • I determine how to use it in conjunction with my other networks.

I think I finally hit my social networking limit.  Alot of people are talking about “social networking burnout” lately.  I think I heard the term on the Managing the Gray podcast last week.  I don’t think it’s a permanent affliction though.  I hit podcast burnout a while back and am currently re-immersed completely.  I just don’t think I can manage anymore.

I heard of the term “entertainment debt” a few weeks back at a CIMA Marketing lunch, I think Melissa Lavinge from The Intelligence Group said it.  It’s the feeling that you get when you are behind on your entertainment – DVDs form Netflix, DVR backlog, emails from friends to respond to, MMOG’s to attend to.  The concept resonated.  I think that social networking debt is where I am now – I almost feel bad about not checking my different networks regularly.  I even have friends in my offline world rolling their eyes at me that I haven’t been to their pages or responded to their in-network messages for a while.  I have to keep reminding myself that the catalyst for my involvement is less social and more research, but many of the networks require the time investment in order to really understand them.  It’s a catch 22 of sorts.

All that said, I do have a couple Pownce invites left, if anyone needs one.

hehe… I am blogging while talking to my sister on the phone (multi-tasking!).  I told her I just joined Pownce, knowing full well she has no idea what that it.  She said it sounds like some sort of gang.  Well put.  🙂

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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