Posted in marketing, online community, z friends

Social Networking On and Offline

I had a wonderful coffee with a new colleague this morning, Chris Rollyson. We talked about SO many wonderful things that have been on my mind, and my blog, for sometime now. We covered topics including the importance of content AND management in online community strategy, integrating customers and their experiences into the product development process, cultural divides that are forming in this new digital age and methods to bridge those divides among other things. It is always great to talk shop with someone in the field, especially when there is no project attached and it’s just philosophizing.

One of the great things about social networking online is all of the new OFFLINE contacts you can translate that into. I met Chris through another colleague, Steven Jones from CapableNetworks, who I met at the Online Community unconference last month. We reconnected at the recent Chicago TechCocktail, where he introduced me to Chris. I am now, of course, connected to both of them on various online social networks, but have also had the opportunity to have great talks with them both offline. In both cases, we all were able to read up on each other’s professional interests and background so that we could jump right into conversations form the material we read and connections we saw online.

Basically I just wanted to post about the power of networking on and offline and how, if you set your goal as establishing relationships with people, rather than collecting business cards you will never use, it is so rewarding to get out there, virtually and not.

On a similar note… I recently resynced my gmail address book to LinkedIn to check if any of my new contacts were already on the LinkedIn network and saw an interesting trend. Many friends who were already in my address book last time I synced now popped up with new LinkedIn accounts. When I sent them emails saying as much and requesting to connect, more than a few said that they had just signed up and weren’t clear on the value of LinkedIn. This is reminiscent of early 2006 when people were joining MySpace without really understanding why.

I told my newly LinkedIn friends stories of finding jobs for friends by leveraging my network and my friends network. I also told them to hang in there, as I felt that site was going to get better as more and more people join. Chris Rollyson has written an unofficial guide to LinkedIn for executives for those of you fielding similar questions form your friends/colleagues.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

3 thoughts on “Social Networking On and Offline

  1. Hi Joi,

    You’ve hit something that I often feel—there is a lot of synergy when we connect with people via different “modes” (face-to-face, email, video). Since digital spaces are facsimiles of physical spaces (i.e. the town square), they combine elements of each, and mixing and matching create a richer connection. I believe that our brains probably hone in on different things in different ways when we’re sitting across the literal table or when we’re emailing, skyping, etc.

    Also, the “conversation” metaphor gives us a construct to understand our multimode threads more literally than people may have considered in the past when there were fewer modes available.

    Awesome meeting you, too!


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