Best Practices Emerge- As advertisers and marketers explore virtual worlds to reach a younger demographic, best practices are emerging. “The first thing to do is spend a significant amount of time in that virtual world,” said Deep Focus’s Schafer. “Unless you understand the behavior of the people in that virtual world you are going to come across as disingenuous or inauthentic.”
This is such a great point, but on the bottom of an article that talks alot about Whyville (you guys are amazing PR machines!).
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