Posted in traveling

Where is Joi? Argentina, of course!

So I have been off the grid for a couple weeks now and am smack dab in the middle of a South American vacation.  So if I am not replying to your emails, SMSs, friend requests, tweets, pownces, in-network messages and other millenial means of communication, rest assured – I am not dead or wounded.  I am in Argentina, currently Salta, enjoying the cool weather, amazing mountains, delicious food and wonderful people that this counry has to offer.  Unfortunately, my Spanish has degraded this trip from lack of sleep (16 hour plane trips, 22 hour bus rides!) and I am thinking in French instead, but I am on a rather rigid tour and the tour guide is here with us at all times doing just that.  I plan to blog about the personal trip at

Otherwise, I will be trying to pluck professional sorts of observations throughout the trip (to quote the wise Robin Johnson “You are always on”) and post them here.  I am back and blogging on 8/12 otherwise.

Take care!  Hasta!

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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