Posted in gaming, marketing, mobile, online community, trends, web business

Unedited Millenials conference notes

Millenials
——-
“Most innovative virtual worlds out there” – Stardoll and HAbbo
——–
Stardoll.com

Scandanavia avatar army
“extremely non–cool” compared to all other vws all 2d
one click dressing
– dressing yourself and others
more is more
very pink
all html
6,1 million uniques/mo
“there’s nothing fun for this demo online”
18 diff languages
92% girls, 13.5 yo
entry point is solitary dressing game
avatar – “me-doll”
10 million reg users – 15 months
friend lists
“social play” not social media company
profile info
“all virtual” – no links, photos, real info
collaboraton
– virtual fashion mag
give presents
started as a celebrity paper doll site
avril lavignne page 5.7 million unique
– selling avrul merch for cut of rev
– music player integrated
Monetize via virtual sale
– 10 stardollars to dollar
– clothes cost 3-15 stardollars
payment method – SMS, CC, Target deal pending
auction site soon
8 unique stardoll brands on the site
just partnered with DKNY

——
Habbo
EVP Habbo business

“safe and secure” said over adn over

mission – lets you do your own thing without real life restricitions
250 adult monitors
can use SMS or email to chat
everyone is new to this
lots of wow’s and chuckles from replaced words
internet and real life will never be 100% safe
habbo kpet  referring to strdoll
personal homepages – profile, no links or photos
habbos know about 75% of the people that they talk to
7 million uniques a month
78 million reg users
founded in 2000
9/2005 was US launch
habbo is locoalized for each market
– local actvities and holidays
– translation

—–
Get a (Second) Life! How brands are navigating the Digital Space

Mark Ghuneim, CEO
Wired Set
digital marketing agency
analytics and mobile
ran digitial music area of sony

Teetmu Huuhtanen, Pres NA Habbo

Vernon Irvin, EVP & CMO
XM Radio
on mobile now

Rick Mandler
ABC – VP digital advertising and sales

PEte Snyder, CEO
New Media Strategies

– Need to work with community for markteing objectives
– There is s a differential int hemarletplace in what marketers want and think and what the reality is
– Giant opportunity to do more
– Peoples BS detectors are very high
– Creating content is not the core competency of many advertisers (Bud.tv)
– Showing up univinted to a wedding with a great gift
– Try leveraging existing virtual worlds ratehr than starting from sratch
– Exclusivity versus Ubiquity
– ROI on online involvment has to have more than just eyeballs, need money spent
– Have to have some way of measuring whetehr or not the involvement is a good idea, before the project begins iif possible
– Dont be limited to traditional surveys, monitor the blogs, message boards, etc
– Choose trackable methods so you can have a conversaion rate
– more than impressions – volume, dispersion, tone, who

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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