Day 2 OCS 2007 Notes

Demos:
– Forum One – Live Interviews
– Telligent
– Sun- Java forum
– Youtube for Nonprofits
– Online Community Research Network
– Liveworld’s Moderation tools (and Digital Korea book plug)
– Groupswim
– Community Services Platform

Breakouts I have been to
– Social Media Stratgeies
– Youth Communities

——

Presidential Campaigns and Online Communities
Description: Every four years the presidential campaigns get way out ahead of everyone else in the use of interactive technologies. What is their experience to date?
Introductory comments: Michael Slaby / Obama for America
Introductory comments: Stuart Trevelyan / NGP Software

my.barackobama.com
– timeline on presidential campaigns is very different
– myspace, facebook
– eventful
– glee, faithbased, blackplanet, xanga
– not pandering to everyone, but find them where they are
– tailor your message to the audience you are talking to
– guidelines involve not just play, we need help
– even internal/external support
– can track offline participation
– no message boards

NGP Software
– works with all the campaigns
– climate of the campaigns has changed dramatically in the past decade, or even still 2004
– used to be tech or marketing people, now they are the commmunity
– tons of experimentation
– ROI on social networks friend gathering is still hazy
– using them as a launch pad
– Working Assets module

——-

Now What?
Description: What are the most significant trends and opportunities looking forward?
Introductory comments: David Forrest / Motley Fool
Introductory comments: Bill Johnston / Forum One Communications
Discussion

supernova of social media
– building the platform
– allow for reputation to be built
– provide sustainable incentiv
– solve a problem

prediction
– the novelty of contribution will diminsh
– implicit collaboration will explode

3 calls to action
– use what we are learning – expereiment with welcome emails, look at Mech turk
– always answer both questions – how is this good for the customer and org?
– lets be bff and kit 🙂 rfh – request for help

book:
5 elements of user design

ROI Survey results
– dimensions of value – results on wiki
– corporate communities
    – roi iis expected soon
    – comm is in flux (ownership, roles, funding)
    – comps struggling with strategy
    – corp web is evoloving – audienc eis expecting bi-directional communication
    – attention is saturated

what are the big take aways
– recognition programs
– building the confidence to defend
– comm profs having to wear so many hats
– 3rd party apps/sites and whether they are going to remain in the limelight

technorati tags:ocs2007, sonoma, barackobama, obama

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