Posted in Club Penguin, kids, marketing, mobile, online community, tween, web business, Webkinz

Day 2 OCS 2007 Notes

Demos:
– Forum One – Live Interviews
– Telligent
– Sun- Java forum
– Youtube for Nonprofits
– Online Community Research Network
– Liveworld’s Moderation tools (and Digital Korea book plug)
– Groupswim
– Community Services Platform

Breakouts I have been to
– Social Media Stratgeies
– Youth Communities

——

Presidential Campaigns and Online Communities
Description: Every four years the presidential campaigns get way out ahead of everyone else in the use of interactive technologies. What is their experience to date?
Introductory comments: Michael Slaby / Obama for America
Introductory comments: Stuart Trevelyan / NGP Software

my.barackobama.com
– timeline on presidential campaigns is very different
– myspace, facebook
– eventful
– glee, faithbased, blackplanet, xanga
– not pandering to everyone, but find them where they are
– tailor your message to the audience you are talking to
– guidelines involve not just play, we need help
– even internal/external support
– can track offline participation
– no message boards

NGP Software
– works with all the campaigns
– climate of the campaigns has changed dramatically in the past decade, or even still 2004
– used to be tech or marketing people, now they are the commmunity
– tons of experimentation
– ROI on social networks friend gathering is still hazy
– using them as a launch pad
– Working Assets module

——-

Now What?
Description: What are the most significant trends and opportunities looking forward?
Introductory comments: David Forrest / Motley Fool
Introductory comments: Bill Johnston / Forum One Communications
Discussion

supernova of social media
– building the platform
– allow for reputation to be built
– provide sustainable incentiv
– solve a problem

prediction
– the novelty of contribution will diminsh
– implicit collaboration will explode

3 calls to action
– use what we are learning – expereiment with welcome emails, look at Mech turk
– always answer both questions – how is this good for the customer and org?
– lets be bff and kit ūüôā rfh – request for help

book:
5 elements of user design

ROI Survey results
– dimensions of value – results on wiki
– corporate communities
    Рroi iis expected soon
    Рcomm is in flux (ownership, roles, funding)
    Рcomps struggling with strategy
    Рcorp web is evoloving Рaudienc eis expecting bi-directional communication
    Рattention is saturated

what are the big take aways
– recognition programs
– building the confidence to defend
– comm profs having to wear so many hats
– 3rd party apps/sites and whether they are going to remain in the limelight

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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