Posted in marketing, online community, web business

Unedited Notes from Day 1 OCS2007

Onlien Community Summit 2007 in Sonoma, California

social good session

freshbrain
– educational online kids
– sun project

Cal Joy
– George Lucas Education

kaboom
– help communities make playgrounds

changemakers – platform for social good via contests

social edge – social entrepreneur resources
———–
books:
– digital korea
– rainbows end
—-
Crowdsourcing
Description: The Internet offers astounding opportunities to tackle enormous challenges by using large numbers of workers (think Wikipedia). We’ll discuss opportunities with two leaders in the field.

Peter Cohen / Amazon.com

what problems would i solve if i could have ten of thousands of people to help with that task.

Mechanical Turk
http://www.mturk.com/mturk/welcome
– Amazon’s “Artificial Artifical Intelligence”
– pay users to help computers/search
– around for 4 years now

—–
What Works? A Report from the Front Edge of Community Research
Description: What does current research tell us about effective strategies in the design and management of online Communities?

Neel Sundaresan / eBay Research Labs
Paul Resnick / University of Michigan

Paul developing a handbook for online community development

Community Lab
– Carnegie Mellon, Univ of Mich, Univ of Minn
– mine the findings from social science with practical insights
– how do we get particpants in online communities to participate mor and better

Online Handbook
– systematized approach
– if then, with case studies
– roi strategies

Examples:
Social cost of cheap pseudonyms
– if too easy to change name, no “new comer” status
– voting, ranking, rating systems are affected
– barriers to entry or levels of member to make these systems work better

how to get people to do what you want (rating)
– set a specific goal
– the higher the goal the better, as long as its possible
– based on npr data from pledge drives
– pack mentality/collective effort does not works well
– give feedback on how unique their feedback is

Score keeping mechanisms
– if you tell the person below the medium, they will perform more, the ones above with perform less

Create group identities
– around things that are not real or are arbitrary
– also phrasing things in terms of a more localized group got better results

Newcomers
– looked at what happens to the fist post to a group
– whetehr you get responded to does make a difference
– emotional tone dosn’t matter
– whether the response answered the question didn’t matter
– just being noticed was the most impactful
– Hawthorne affect – factory where increasing lighting increasing productivity as did decreasing the lighting – just change matters

Psychologists and economists both doing the experiments
– psychologists decieve, economists won’t 🙂
– we made sure everything we told them was true, just not ness the whole truth

ebay research labs: communities and commerce

3 ebay subsidaries – ebay, paypal, skype

stickiness – do they go back to the same person again

had a problem measuring serendipity

measured relationships between searches
– algorithms only go so far
– need to use the community as well

acquistion
activation

——

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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