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Virtual Worlds Forum Interview

Lizzie: What do you think draws children towards immersive environments and virtual worlds?

Joi: I think role playing, that playset, that play house thing and
that play pattern has always been there. And I think what’s happening
now is that technology is just allowing that experience to be played
out in a different way…Allowing them to go into those virtual worlds
and actually be that character, be the doll, be whoever they were going
to be as opposed to just holding the dolls and playing so….

Lizzie: This is a natural extension?

Joi: I would say so…I think virtual worlds are very much at the
beginning and of course kids are always right there in all the stuff.
Kids are always right there, right at the beginning when something
comes out. I don’t think the virtual worlds that are out right now have
really figured it out. I think there’s a lot of room for improvement.

Lizzie: What needs to be there to get children going?

Joi: I definitely think games…I think the video games right now,
especially the first person, real time, strategy type of things? Those
ones are really hitting it…If you need that complete immersion you
definitely have to have game play, you definitely have to have
interaction between the users, they have to communicate with each other
and not be hindered by a specific list of words or pre-defined chat.

Lizzie: Should businesses launch their own virtual worlds?

Joi: Is your audience, you know, screaming they want to get to that next level or is it just because it’s in the news right now? I think there’s a lot of those really basic questions that people have skipped over. Do you need a virtual world? How are you going to justify the costs? These are questions…I don’t see people having those kinds of conversations. I think the hype is making people skip some basic strategy questions.

Virtual Worlds Forum Blog » Blog Archive » Interview with Joi Podgorny

Even though my name is spelled wrong (the “r n” DOES look like a “m”) and I have a tendency to say “you know” way to much, still fun to show off another interview.  🙂

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

11 thoughts on “Virtual Worlds Forum Interview

  1. With so much concern over privacy and safety, how do you see that a level of communication can be reached where there isn’t a predetermined list or chatting function? Is it simply enough to have a parents consent? Safety is obviously important, but the filtering measures required often keeps the visitor from experiencing the level of immersion you are mentioning. Interesting discussion between you and Izzy.

  2. Yay, I was just thinking about your piintangs today, the last one I saw was at Java Java restaurant a few weeks ago. I would be honored to have a signed print, that would be exciting, plus my birthday is next week, yahoo! I am feeling lucky! You have a painting of a black cat and a Siamese and it looks just like my two cats Penny and Miss Scarlett:)

  3. I think NASA is as much unfocused as unrndfueded. They need one big, sexy program to ignite public interest, like putting men on Mars. But I totally agree with the sentiment. I don’t care about a third iteration of the ipad. I want to see man expanding his universe.

  4. By :RE: RE: Duh, the stimulus woekrd. You guys are a few tools short of a full shed. Look at it this way- let’s say I make $75,000 a year (year 1) as a janitor at city hall and I spend every penny of it. Then the budget crunch (recession) comes along and my hours get cut to 35 hour a week ($65,000/yr) from 40. It’s my own personal recession! But lucky for me stupid banker china-guy comes along and lends me $25,000 dollars! So in year 2 my spendable income as a practical matter is $90,000!!! And what do I do? I spend it! Like Obama, I give all my friends treats like dinner out (bail-outs), free golf, and we all stay in the cabin I rent at the lake for two weeks. Spending is up! GDP is up! Many jobs at the restaurants and golf course have been added or saved because of my good stimulus fortune and stupid banker’s lack of math skills. Yup, this stimulus is a success!Now what happens in year 3? China-guy won’t lend me another $25 large because I really only make $65,000 a year as a janitor in city hall. Since I won’t be going back to the golf course, cabin, or fancy restaurants those jobs that were added or saved are now gone again, perhaps for good. Because you see, now I have to make at least the interest payments on the $25,000 I borrowed, so my real spendable income has actually gone down. What???!! Yup, interest doesn’t get me anything in terms of lifestyle, but it does make chinese-guy happy- until I stop paying. . . But that’s another story. Is the light starting to go on for any of you stimulus nuts, or is this a lost cause?you really don’t know how stimulus works. the stimulus woekrd. deal with it. the CBO study shows it. so does the moody’s study put out by former mccain economic advisor mark zandi. Now what happens in year 3? China-guy won’t lend me another $25 large because I really only make $65,000 a year as a janitor in city hall. beacause you spent the earlier money you don’t need to borrow another 25k because you jump-started the economy. but your analogy doesn’t really work because a person doesn’t get the benefit of higher revenues like a government does.stimulus=higher revenue=lower debt.

  5. / Most of the things you state hapneps to be astonishingly appropriate and it makes me wonder why I had not looked at this in this light before. This particular piece really did switch the light on for me personally as far as this particular issue goes. Nevertheless at this time there is 1 factor I am not necessarily too comfortable with and whilst I make an effort to reconcile that with the main theme of your point, permit me see what the rest of the visitors have to say.Very well done.

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