Posted in marketing, mobile, online community, virtual worlds

Virtual Worlds 2007: VWs and the music industry

Virtual Worlds and the Music Industry
It began with the rise of iTunes, the shift from reaching fans via traditional methods like selling CD’s to reaching them via the Internet. And now, as an extension of the Internet/iTunes popularity, musicians are reaching their fans in virtual worlds. The truth is that artists know their fans are online and virtual worlds are the perfect venue to reach them. In fact, artists are dropping new albums in virtual worlds to increase subsequent CD sales as well as holding live virtual events to reach fans across the world. And with virtual worlds showing huge increases in registered users, you can expect to see more mainstream artists building better name recognition and more personal relationships with their fans via their avatar.
– Dorcas Casey, VP of Project Strategy & Development, FunWebProduct
– Tim Stevens, President and CEO, Doppelganger

– Matt Bostwick, SVP, Franchise Development, MTV Music Group
– Greg Johnson, Chief Marketing Officer, GGL Global Gaming (moderator)


4d tv
– integrating what you see on tv with vw’s
– start on tv and then migrate to the vw

showed a promo for virtual mtv with artists appearances in world
– 30 major artists and emerging artisits


– launched ecommerce and micro transactions
– 13-18 is primary audience
– 50 cent boutique launched this year
– stage Z – 24 hours of programming, 175k users over
– profiles of celebrities

– virtual nightclub
– created a whole city of bars
– 40 radio stations, moving up to clubs
– emerging band

There was more of a tone of “wonder” with this panel while I was in there.  I opted to go to the otehr panel on web based vws instead which turned out to be much more spirited nad less idyllic.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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