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Community Guy – Jake McKee » Community Contest 2007: Learning to Share

Any robust community is all about sharing; it’s what powers the group. Without an open exchange of ideas, content, and kind words, you don’t have community you merely have a group. Sharing is the social glue that creates long lasting relationships.

In a quest to reduce risk, holding their cards close to the vest, business has forgotten how to share. Your customers & community members what you to pass along information, give them insight into the company/brand they love, and create a relationship that’s based on a collaboration. Trust is built through this collaboration, and trust is a core tenet of customer interaction.

To kick off the Community Contest 2007, you have to learn to give something away before you see the reward. You have to trust that your sharing will return something positive…

Community Guy – Jake McKee » Community Contest 2007: Learning to Share

I love games and contests and Jake McKee from CommunityGuy.com is
kicking off a series of contests about community – for prizes even! 

The first one is so simple to win you would be a fool not to go and check it out.  I am sure they will get more challenging, so now is your chance to win… and share.

Good Luck!

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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