Any robust community is all about sharing; it’s what powers the group. Without an open exchange of ideas, content, and kind words, you don’t have community you merely have a group. Sharing is the social glue that creates long lasting relationships.
In a quest to reduce risk, holding their cards close to the vest, business has forgotten how to share. Your customers & community members what you to pass along information, give them insight into the company/brand they love, and create a relationship that’s based on a collaboration. Trust is built through this collaboration, and trust is a core tenet of customer interaction.
To kick off the Community Contest 2007, you have to learn to give something away before you see the reward. You have to trust that your sharing will return something positive…
I love games and contests and Jake McKee from CommunityGuy.com is
kicking off a series of contests about community – for prizes even!
The first one is so simple to win you would be a fool not to go and check it out. I am sure they will get more challenging, so now is your chance to win… and share.
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