Posted in marketing, mobile, online community, trends, virtual worlds, web business

Web 2.0 is so normal

I had a chat with a friend last night about what “Web 2.0” is.  He, a young marketing exec, thought that it was basically a programming term and that since he wasn’t hearing it that much anymore, it’s kinda a dead trend.  Oh no, I told him.  It’s much more than a marketing term for programming.

Basically I separated Web 2.0 into 3 areas: Design, Programming and Community.  I said that any one of the elements, done correctly, could qualify something as up for a Web 2.0 label, but a combination of the three ensured it.

  • Design
    • I am writing a creative brief today and started digging around to see if I could find some references for aesthetics I am partial to.  In doing so, I uncovered this nice writeup that summarizes some of the typical design elements found in a “web 2.0” site.
  •  Programming
    • I told my friend, if you hear the words Ruby, Python, Drupal or AJAX used, you are dealing with a Web 2.0 site.  Of course, many other programming languages are used to achieve the kind of drag and drop feel of a Web 2.0 site, but these are the big ones lately.  These are also nice languages to see on a developer’s CV if you are hiring them for a job, as, even if they are not experts in any of the languages, they are forward thinking.
  • Community
    • How happy am I that the accidental career path that I wandered onto has become such a superstar in the industry. 🙂 
    • Users are #1 in the Web 2.0 era.  You have to figure out a way to not only provide ways for your company to hear and communicate with your audience/users, but to actually listen and value their input.  Voting, focus groups, user enhances product design – the list is becoming infinite in the ways a company can immerse itself it it’s audience and become better for it. 

Let me know if I missed any major facet of Web 2.0.  I think most characteristics will fall in these buckets though.

Now that Web 2.0 has become normal, the fun begins.  Virtual worlds, user-centric design and strategies, MTV and video game raised kids becoming executives and generally blurred lines between companies and users are just the beginnings of a new era of business.  Web 2.0 isn’t dead, it was just the beginning. And I am excited for things to come.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

3 thoughts on “Web 2.0 is so normal

  1. I do believe avatar and virtual world have now replaced web 2.0 and beta as “hot” words.

    Sadly, I believe that “beta” is now normal too.


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