Posted in marketing, mobile, online community, trends, virtual worlds, web business

Web 2.0 is so normal

I had a chat with a friend last night about what “Web 2.0” is.  He, a young marketing exec, thought that it was basically a programming term and that since he wasn’t hearing it that much anymore, it’s kinda a dead trend.  Oh no, I told him.  It’s much more than a marketing term for programming.

Basically I separated Web 2.0 into 3 areas: Design, Programming and Community.  I said that any one of the elements, done correctly, could qualify something as up for a Web 2.0 label, but a combination of the three ensured it.

  • Design
    • I am writing a creative brief today and started digging around to see if I could find some references for aesthetics I am partial to.  In doing so, I uncovered this nice writeup that summarizes some of the typical design elements found in a “web 2.0” site.
    • http://f6design.com/journal/2006/10/21/the-visual-design-of-web-20
  •  Programming
    • I told my friend, if you hear the words Ruby, Python, Drupal or AJAX used, you are dealing with a Web 2.0 site.  Of course, many other programming languages are used to achieve the kind of drag and drop feel of a Web 2.0 site, but these are the big ones lately.  These are also nice languages to see on a developer’s CV if you are hiring them for a job, as, even if they are not experts in any of the languages, they are forward thinking.
  • Community
    • How happy am I that the accidental career path that I wandered onto has become such a superstar in the industry. 🙂 
    • Users are #1 in the Web 2.0 era.  You have to figure out a way to not only provide ways for your company to hear and communicate with your audience/users, but to actually listen and value their input.  Voting, focus groups, user enhances product design – the list is becoming infinite in the ways a company can immerse itself it it’s audience and become better for it. 

Let me know if I missed any major facet of Web 2.0.  I think most characteristics will fall in these buckets though.

Now that Web 2.0 has become normal, the fun begins.  Virtual worlds, user-centric design and strategies, MTV and video game raised kids becoming executives and generally blurred lines between companies and users are just the beginnings of a new era of business.  Web 2.0 isn’t dead, it was just the beginning. And I am excited for things to come.

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

3 thoughts on “Web 2.0 is so normal

  1. I do believe avatar and virtual world have now replaced web 2.0 and beta as “hot” words.

    Sadly, I believe that “beta” is now normal too.

    Yikes!

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