Posted in trends

What I bookmarked today

Virtual Worlds News: Playhut’s GoLive2 Debuts Virtual World-Connected Toys

Playhut, maker of the Playland EZTwist tents and tunnels and Mystikat toys, launched an interactive toys division, GoLive2, with two virtual worlds back in October. The worlds targeted at kids from 6-13, Wowbotz for boys and Mystikats Kutties for girls, now have toys to go with them. The company will release four Kuttiez and four Wowbotz with matching accessory packs in the spring of 2008. Unlike most other meta-toys that just give kids access to the world, GoLive2 is making users work for them. Each toy comes with its own mini-games that in turn unlock passcodes that give users access to new areas in the virtual worlds. “I founded Playhut with the goal to bring a new way of play to the marketplace,” said Brian Zheng, CEO of Playhut. “With GoLive2 we are offering kids and their parents a very different and unique way of playing, based off the question, ‘How do you play?’ GoLive2 innovates play in a way that has not yet been introduced to the Toy Industry.”

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Cisco TelePresence Holographic Video Conferencing

Musion Eyeliner creates amazing High-Definition 3D holograms that appear to float within a live stage setting.

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great tutorial of the new PBS play interface

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Virtual Worlds Forum Blog » Blog Archive » PBS launches beta of Kids Play virtual world

It’ll cost $9.95 a month when it launches officially, or $79.95 for a yearly subscription. PBS is working with libraries and its local TV stations to offer free access to non-broadband users too. It sounds like a big project with plenty of thought behind it, although you could question whether it’s a virtual world in the generally accepted sense of the term – since there’s no interaction between users (something PBS is presenting as a safety feature). That isn’t a criticism of PBS: more food for thought about whether the term ‘virtual world’ includes this kind of application. Thoughts?

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While not being updated much anymore, this is an interesting site of historic data on mmogs

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Virtual Worlds Forum Blog » Blog Archive » What separates a virtual world from an MMO?

Interesting discussion on a topic we ponder all the time in the industry. Virtual Worlds are part of MMOs, but virtual world is used to mean MMO in the mainstream now.

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1154 LILL Studio: Custom Handbags

1154 LILL STUDIO is the original custom handbag boutique allowing you to custom design your own handbag, purse or tote online, in our stores or during a home handbag party. Create your own one-of-a-kind LILL Bag today

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View all my bookmarks on Ma.gnolia


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

2 thoughts on “What I bookmarked today

  1. Thanks for sharing these valued kids toys thoughts. I’m bookmarking this for future reference, as the points resonated strongly with me. Keep feeding the creativity.
    I am currently travelling so, for this reason, I’ve nothing better to do than surf the web for toys for my kids, lie around and update my blog. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

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