Posted in gaming, kids, marketing, mobile, online advertising, online community, television, virtual worlds

Psst…introducing Chuggington

Just wanted to let you all know about the project I have been working on.  Not much news, other than we launched our production blog at


It’s a cool project.  I am getting to dive into areas of our industry I haven’t had a chance to before which is always exciting.  Subscribe to the Production Blog to stay updated.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

2 thoughts on “Psst…introducing Chuggington

  1. HI Joy,

    Gorgeous concept and design indeed (love the trains!). Your target is 3 to 6 years old it seems … what is your/Ludorum’s plan as to the safety of the children online? Did TF1 or BBC for example make specific requirements on that matter?

    have a good week end!

  2. Kids safety online has been an professional passion of mine for the past decade, so rest assured they are at the highest priority on this project.

    I speak to each network individually to also make sure that any/all concerns or requirements they have are addressed as well.

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