Posted in gaming, kids, marketing, mobile, online advertising, online community, television, virtual worlds

Psst…introducing Chuggington

Just wanted to let you all know about the project I have been working on.  Not much news, other than we launched our production blog at http://chuggington.com.

Chuggington

It’s a cool project.  I am getting to dive into areas of our industry I haven’t had a chance to before which is always exciting.  Subscribe to the Production Blog to stay updated.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

2 thoughts on “Psst…introducing Chuggington

  1. HI Joy,

    Gorgeous concept and design indeed (love the trains!). Your target is 3 to 6 years old it seems … what is your/Ludorum’s plan as to the safety of the children online? Did TF1 or BBC for example make specific requirements on that matter?

    have a good week end!
    Luc

  2. Kids safety online has been an professional passion of mine for the past decade, so rest assured they are at the highest priority on this project.

    I speak to each network individually to also make sure that any/all concerns or requirements they have are addressed as well.

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