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ONEsite Acquires Social Platform; Two White Label Socnets Join Forces

ONESite, which allows you to setup your own social network, has acquired Social Platform LLC, a company that does much of the same. ONESite claims more than 2,000 customers that have setup social networks, accounting for $5 million in revenue last year.social platformTerms are not being disclosed, although this deal appears much more about combining client list, staff, and technology. Social Platform is more of a consultative outfit that builds social networks on a client-by-client bases, whereas OneSite is self-service application where you can be up and running with a social network in a few minutes with your credit card.One of my predictions for this year was that we’d see a lot of consolidation of overlapping startups. This especially makes a lot of sense in the white label social network space, where there are literally dozens of companies vying for customers, with some of the bigger names including Ning, KickApps, and Pluck. We’re also starting to see it on the consumer side, with the recent acquisition of Anywhere.fm by Imeem as a good example.

ONEsite Acquires Social Platform; Two White Label Socnets Join Forces

hmm… Can you say SFN? Even Social Platform’s image is close. bah! 😛

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

4 thoughts on “ONEsite Acquires Social Platform; Two White Label Socnets Join Forces

  1. Today, I went to the beach with my children. I found a sea shell
    and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
    placed the shell to her ear and screamed. There was a hermit crab inside
    and it pinched her ear. She never wants to
    go back! LoL I know this is entirely off topic but I had to tell
    someone!

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