Posted in web business

sxsw2008: Core Conversation: Opening the Web to Linguistic Realities

Why is it that even the most popular websites assume that you would only want to receive information in one language at a time, based on what country you’re logging in from? Or that most content generation software still struggle with the notion of producing content in multiple languages? Many people speak and understand more than one language – perhaps more than we truly realise. The onset of globalism and immigration has created an even more prominent trend of multilingualism amongst the world’s inhabitants. How can the World Wide Web and its core technologies keep up? How can we shift our biased perspectives?”

Stephanie Troeth Director of Interactive Technology & Solutions, CloudRaker
Stephanie Booth Web Consultant & Commentator, Climb to the Stars


how do you handle multiple languages on a site
how do you allow your user to choose in a comfortable way
do you decide for your user
language detection in your browser, can set preferred languages
resolving the language via search words or input
add directions in the error 404 messages
you dont choose one language, you choose languages how you
lisa – org?
wikipedia is doing it right
try not to do things symmetrical, just get what you can. incremental process
worldwide lexicon – service that you contribute your site
is a summary of the info enough to help the user? in lieu of translating everything
how invested is your audience in getting the content
having more than one lang on a page is not such a bad idea, especially if your audience can parse the info better that way
siesmic – video tool that allows you to tag what lang it is
pootle – translation tool?
open x
you can designate language in the code

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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