Posted in web business

SXSW2008: Judo Moves for Defending Your Reputation Online

Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet’s openness instead of fighting it.

Thor Muller   CEO & Co-founder,   Satisfaction Unlimited


  • Cast a long shadow – accruing more info floods out bad stuff
  • Heartfelt apology
  • Inspire an army
  • Stand for something
  • Celebrate your critics

Saw a couple of examples of actual people that have had their reputationa affected online and how they handled it – both well and not so well.

I’ve talked about this for years – own your identity online.  It’s proactive (an annoying but true word) and such a cheap insurance plan.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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