Posted in web business

SXSW2008: Judo Moves for Defending Your Reputation Online

Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet’s openness instead of fighting it.

Thor Muller   CEO & Co-founder,   Satisfaction Unlimited
—–

Tips:

  • Cast a long shadow – accruing more info floods out bad stuff
  • Heartfelt apology
  • Inspire an army
  • Stand for something
  • Celebrate your critics

Saw a couple of examples of actual people that have had their reputationa affected online and how they handled it – both well and not so well.
—–

I’ve talked about this for years – own your identity online.  It’s proactive (an annoying but true word) and such a cheap insurance plan.

Blogged with Flock

Tags: , ,

Advertisements

Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

One thought on “SXSW2008: Judo Moves for Defending Your Reputation Online

  1. In spite of his contributions to the field of dental
    work, Mr. If you successfully get through this qualification test than you can consider yourself perfectly eligible to enter degree training program either
    for associate. Pupils enrolled in an on-line program can teach in places like:.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s