Posted in web business

SXSW2008: Judo Moves for Defending Your Reputation Online

Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet’s openness instead of fighting it.

Thor Muller   CEO & Co-founder,   Satisfaction Unlimited


  • Cast a long shadow – accruing more info floods out bad stuff
  • Heartfelt apology
  • Inspire an army
  • Stand for something
  • Celebrate your critics

Saw a couple of examples of actual people that have had their reputationa affected online and how they handled it – both well and not so well.

I’ve talked about this for years – own your identity online.  It’s proactive (an annoying but true word) and such a cheap insurance plan.

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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