Posted in trends

What I bookmarked today

On-line Chinese Tools

Java and CGI tools to help people learn and use Chinese

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SmellyPoop.com – Facts About Poop

Welcome to SmellyPoop.com, Facts on Farts and Poop! Send Smelly Poop to your enemies or mean friends! Choose from Bird Poop, Rabbit Poop, Cat Poop, Dog Poop, Horse Poop, Camel Poop, or Human Poop.

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Nickelodeon Sees Digital Dollars Surge on ‘Multi-Splatform’ Approach – Advertising Age – Special Report: Kids Upfront 2008

After a booming, “multi-splatform” season, Nickelodeon’s digital dollars made up almost a third of its nearly billion-dollar take in 2007.

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Moms Online: Browsing, Researching, Buying – eMarketer

Once upon a time, marketers advertised on daytime TV and soap operas to reach mothers. Today, more than 40% of all women who go online in the US—approximately 35 million of them—are mothers who have c

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View all my bookmarks on Ma.gnolia

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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