Posted in virtual worlds

Worlds In Motion – Multiverse Enables Simultaneous 3D, 2D Flash Worlds

At the 2008 Virtual Worlds Conference in New York, Multiverse revealed that consumers can now enter any world built on its platform either through the company’s 3D world browser or through web-embedded Flash.

Multiverse’s goal in enabling this is to prevent developers from needing to choose whether to develop in 2D or 3D. During the conference, the companies demoed its virtual Times Square prototype both ways — through the Multiverse World Browser and then through the web. Users of either method can interact in Multiverse worlds simultaneously.

Flash developers gain access to the scalability of Multiverse’s platform, which can handle, the company says, up to 2,000 logins per server. The gain for 3D developers is the ability to reach a broader audience through the web — different user groups prefer to approach their online interaction in different ways, and since the same project can be accessed either as 3D through Multiverse or Flash through the web, the result is likely to be fewer limitations for developers.

Worlds In Motion – Multiverse Enables Simultaneous 3D, 2D Flash Worlds

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

One thought on “Worlds In Motion – Multiverse Enables Simultaneous 3D, 2D Flash Worlds

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