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Virtual Worlds News: Online Community Handipoints Creates Virtual World

Handipoints, an online community aimed at helping parents encourage good behavior in children, has launched HandiLand, a virtual world tied to the same concept of encouraging real-world action. Users earn points by completing tasks set by their parents. The points can then be used for in-world purchases like cartoons or games or for real-world rewards set by parents. Targeted at kids aged 4 to 12, HandiLand is positioning itself in the Webkinz and Club Penguin market, though aiming as much at parents as kids. The Handipoints community has over 140,000 users and the company says the beta of the world has seen 92,000 kids and 48,000 parents since its launch in November 2007. The site is currently free, but the company plans to adopt a subscription model for premium content down the road. “Club Penguin and Webkinz are great games and very fun to play, but these games provide no value to the parents and teach kids the wrong lessons about consumerism,” said Viva Chu, CEO of Handipoints. “Kids end up spending hours in these worlds playing mindless games in order to earn enough coins to buy clothing. Handipoints is completely different. In our game kids earn points by staying healthy and active in the real world.”

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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