Posted in trends

My wired family

Can I take a minute to write about my family? I try to keep this blog professional, but it has to do with many of the topics I write about often, so I will let this slide.

Over the past year, my family has leaped, no dove head first, into the digital age. Sure, I am still the geek of the clan, but each one has embraced this digital world we now live in and I wanted to take a second to give them their individual props.

My sister, Jesica Savich, got married a couple years ago and fell in love with her wedding video (after her husband , of course). She then taped my brother and sister-in-law’s wedding and was hooked. Within an amazingly short amount of time, she started, and is now earning part-time wages (and I would venture to guess, soon full time) from helping tape peoples weddings for them. She designed her site herself, bought and taught herself how to use a mac and as well as some very intimidating video equipment and has successfully self marketed herself. Bravo Jesica!

My brother, Taylor Podgorny, is an audio engineer, who dabbles in concert promotion and manages a Chicago band called Metrovox. He is trying out different kinds of viral marketing techniques to help promote the band, including events on the different social networks and marketing on different event sites.

Another sister (I have 3), Gabrielle, joined Facebook just before entering college and within days had over 100 friends. I think she has over 300 or 400 now, but this is a gal who was too busy working part-time jobs and doing mission work to be connected in high school. Now she keeps touch with friends back home and friends she has met on missions all over the world via Facebook

My dad, John Podgorny, is a successful career network marketer was chatting with me last month about starting a help community online for people getting started in his business. My dad’s gonna be a chat moderator! 😀

My mom, Sheri, who has famously called me to ask every minute computer question (only to figure it out five minutes later on her own) now has a Blackberry, is driving a Prius, and finding wifi spots for her new laptop. HA!

All I have to do is get Linus P Alexander a wifi detector collar or something and I will have the most connected family I know. Actually, Linus has a Dogster page, so I guess we are already there.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

One thought on “My wired family

  1. Bravo to you my sista! Thanks for the plug, I love it! And at the head of this digitally competent family is the Matriarch techy…YOU!! My sister, My friend, My helpdesk, lol ;^)

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