Posted in trends

What I bookmarked today

What Would Madison Avenue Do? Marketing to Teens – 5/1/2008 – School Library Journal

Whether you work for Nike or in a library, it’s tough to attract an audience. And that’s where smart marketing can make all the difference. Even though libraries don’t have millions of dollars to spend on slick Madison Avenue ad campaigns to entice today’s teens, you do have access to the media that kids love, and that’s a great place to start.

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Worlds In Motion – YNK, PayByCash Offer Alternative Pay Method For Online Games

The Ultimate Game Card is an alternative to paying with credit cards online and can be used when making purchases within Seal Online and Rohan: Blood Feud, as well as in over 150 other online games. The cards are easy to use and available for purchase in a number of major retailers across the United States, and will be available in Canada this summer.

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Worlds In Motion – Javien, GCG Partner for MMO Total Commerce Solution

Javien Digital Payment Solutions has announced a partnership with MMO customer service provider Game Center Group to offer Javien’s Total Commerce Solution to MMOs in need of subscription, billing, and virtual merchandise management.

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Shaping Youth » Moms Who Inspire & the Non-Moms Who Support Us!

great resource of parenting and mommy blogs

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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