Posted in web business

Notes from Tech Cocktail

9 Tips to Profitability: How Squidoo Did It
Brian Williams & Corey Brown
1. Lean Teams
2. Be agile
3. Monitor Metrics and react
4. Beta Perpetually
5. Listen Carefully
6. Be open – use open source
7. Communicate Authentically
8. Spend Less
9. Patience Pays

Designing With Users In Mind
John Zeratsky & Matt Shobe – Feedburner/Google
1. Be Yourself
2. Be fast
– people think that your app is better if it loads fast
– minimize the number of requests, use image or css sprites
3. Be willing to give up control
– involve your rabid users, if poss
4. Be engaged
5. Be Polite
– respect privacy
– have good navigation
– give your user a way out if they mess up
6. Be Surprising
– respond directly to users – not scalable, but try

Innovate in 30 Minutes
Mike Macadaan – AOL/Bebo & Ant Creed – Intuit
– How to follow up with all those biz cards
– use a SN to follow up – linkedin
– incorporate linkedin to registration process

SEO Is All Grown Up: My Quest to be the #1 Douchebag on Google
Micah Baldwin
slides –
Secret of SEO
– Focus – its about ranking organically
– 13 clicks before a customer buys
Young foundational SEO
– 3 parts of seo
– code, content, context
robots.txt page in site files
– tells search engines not to search any of the images, etc
– exclusion standard
site map file
– be careful as hackers can use this to find sensitive files
popularity plugin for wordpress, sem plugin – http viewer – what a search engine sees when it’s searching your site
use a 301 redirect from www to regular
302 is a temp redirect – be careful as search engines will wait
duplicative content – be careful to not go over 20% same content on pages – cross posting
sticking content on bottom of page for seo, search engines will see as seo strat

Alex Cox – author of Inner CEO
– Capture those flashes of insight whenever they come, as they melt away quickly
– Courage is someone who flees forward
– Dont give counsel to your fears
– “I am…”, “Life is…”, “My Central goal is…”

Saw a great end of a session on GTD and Productivity, but didn’t take notes as I do most of thse thing.  Really, if I get more productive, I will time travel.

Cloud Computing and Scaling
Jason Rexilius
slides –
– a single application runnign simultaneouly in multiple locations around the world
Steve souders 14 rules for high performance web

Addtional notes
– minimalist approach to ppt slides  🙂

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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