Posted in trends

What I bookmarked today

Tweens use search to navigate ‘Net – Search Marketing – BizReport

Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters.

I knew this, but makes a good backup for a solid SEM strategy for tween brands

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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