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Children’s Book Authors and Online Privacy Law « Chris Rettstatt

Children’s book authors,

Do you have a website where you collect email addresses from kids?

Are you familiar with United States federal law regarding commercial websites that collect personal information from children? It’s called the Children’s Online Privacy Protection Rule, and a single violation can have a civil penalty of up to $11,000.

Even if you aren’t making money from your author website, it’s a commercial site if you are using it to promote your books. Because of this, you have to be careful how you collect personal information from children.

The best resource for learning about this is the FTC website, but it’s a lot of data and more than most of you need. And this is where I make it clear that I’m not a lawyer (IANAL). But I am familiar with the legislation and best practices that protect children online.

So here are a few basic tips…

Children’s Book Authors and Online Privacy Law « Chris Rettstatt

Chris comes through again with a great tips post for children’s book authors.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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