Soccer Mom has stepped aside to make way for a new, unidentified parental object. Now there’s a new mother in the house. She’s part of a replacement class of young, politically and economically influential females: the roughly 20- to 30-year-old Generation Y or Millennial Mom. She’s different from her predecessor, and much harder to stereotype. Just like that old Burger King ad brag used to go, she wants to have it her way, even though, in today’s world, that could mean roughly a billion different things. It falls to marketers to figure out what all of that’s supposed to mean.
The Post-Soccer Mom
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YAY! I love it when what I have been saying is echoed in print (cyber or otherwise).
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Tags: parents, gen-y, moms, computer savvy
Joi Podgorny 