Soccer Mom has stepped aside to make way for a new, unidentified parental object. Now there’s a new mother in the house. She’s part of a replacement class of young, politically and economically influential females: the roughly 20- to 30-year-old Generation Y or Millennial Mom. She’s different from her predecessor, and much harder to stereotype. Just like that old Burger King ad brag used to go, she wants to have it her way, even though, in today’s world, that could mean roughly a billion different things. It falls to marketers to figure out what all of that’s supposed to mean.
The Post-Soccer Mom
pare
YAY! I love it when what I have been saying is echoed in print (cyber or otherwise).
Tags: parents, gen-y, moms, computer savvy
Like this:
Like Loading...
Related
Author:
Joi
I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users.
Strategic Vision & Business Development:
• Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels
• Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process
• Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services.
Production & Project Management:
• Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets
• Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows
• Launched multiple major website redesigns to include more fan interaction
• Led workflow & process optimization teams to improve operational effectiveness/productivity.
Audience Engagement & Research:
• Developed domestic and international audience research programs both on & offline for both parent and children audiences
• Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics.
Team Management & Relationship Building:
• Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia.
• Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development.
• Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries
View All Posts
