Posted in trends

The Post-Soccer Mom

Soccer Mom has stepped aside to make way for a new, unidentified parental object. Now there’s a new mother in the house. She’s part of a replacement class of young, politically and economically influential females: the roughly 20- to 30-year-old Generation Y or Millennial Mom. She’s different from her predecessor, and much harder to stereotype. Just like that old Burger King ad brag used to go, she wants to have it her way, even though, in today’s world, that could mean roughly a billion different things. It falls to marketers to figure out what all of that’s supposed to mean.

The Post-Soccer Mom
YAY!  I love it when what I have been saying is echoed in print (cyber or otherwise).

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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