Tons of articles of late about media and hardware integration – Roku and Amazon, Youtube/Netflix and LG, MySpace/Toshiba/Intel/Yahoo. Especially interesting the play the TV companies are making – smart direction to go in, imho.
I hope they don’t migrate too close to exclusivity and these are just the projects and partnerships that open the door to a consumer friendly integrated experience. I worry that some of the account and sales reps negotiating these deals may get blinded by the $ and forget about what they are enabling.
Noone wants to be tied to one thing or even a collection of things when they are consuming media. Sure we do it, like itunes/ipod, but I know that if Itunes started not having the content and experience I wanted, I would move away.
I am positive there is a way to integrate everything together that still allow for accurate tracking of revenues so everyone is happy. And those who know me know that I am not an idealist. Let’s make it happen people!
Tags: television, media, roku, amazon, youtube, netflix, LG, myspace, toshiba, intel, yahoo
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Joi
I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users.
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