Posted in marketing

Media and Hardware integration

Tons of articles of late about media and hardware integration – Roku and Amazon, Youtube/Netflix and LG, MySpace/Toshiba/Intel/Yahoo. Especially interesting the play the TV companies are making – smart direction to go in, imho.

I hope they don’t migrate too close to exclusivity and these are just the projects and partnerships that open the door to a consumer friendly integrated experience.  I worry that some of the account and sales reps negotiating these deals may get blinded by the $ and forget about what they are enabling.

Noone wants to be tied to one thing or even a collection of things when they are consuming media.    Sure we do it, like itunes/ipod, but I know that if Itunes started not having the content and experience I wanted, I would move away.

I am positive there is a way to integrate everything together that still allow for accurate tracking of revenues so everyone is happy.  And those who know me know that I am not an idealist.  Let’s make it happen people!

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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