Posted in kids, marketing

KidsOnlien unconference to dovetail with YPulse Youth Mashup

I’ve been working behind the scenes on planning our program for the 2009 Ypulse Youth Marketing Mashup event in June, which will include a Kids Online “Unconference” Sunday afternoon and three pre-conference sessions on Monday morning (more info on that coming soon). In addition to the pre-conference “formerly known as urban” (we’re working on a better name – suggestions welcome), and our youth marketing bootcamp, I’m working with Dan Coates from Ypulse sponsor SurveyU on a pre-conference focused on reaching college students.

The Ypulse Campus Case Study Slam | Ypulse

Catching up on my feeds and saw this mention in YPulse. Few months off, so save the date!

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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