Posted in gaming, kids, marketing, mobile

SXSW09 notes

better late than never, eh?… 🙂

Iphone gaming session
– There are 20-30million iphones/itouchs in market
– games and entertainment 1 to 3, account for more than half
– pinch media has great iphone usage stats in US
– There are over 600 paid family apps
– 70% of mobile market (people using their phone for web use) is from iphone – not the same as market share
– make less than $1 profit margin per app
– hoping for push notifications soon

– core
– free apps – maximize traffic
– platform – multiply traffic (ads incorporated)
– paid apps – direct to premium apps (native & awesome)

– ngmico average durations on games
– 22.6 min rolando,
– topple 11.3 minuutes,
– mazefinger 6.3 minutes

– distribution
– 27,000 apps, hard to get featured
– chronological listing is the only implicit feature area
– refresh every 2-3 days
– ads not cost effective – great clickthru, but not great rev
– youtube videos and reviews
– send out press releases to every media outlets
– get them free copies of the game
– as much info as possible
– once app in top 100, it is self sustaining
– pangea hired reverb communication to handle the pr
– the more you do to encourage viral marketing
– invite and challenge features help

– price points
– started at $10

  • *****************

– Learning and Gaming core conversation was a tense and interesting session. Mind Candie’s peeps headed it up and had tons prepared, but the crowd was not having it. Within the first 10 minutes a griefer in the back raised the tension stating that trying to determine how gaming in schools could ever happen with the strict educational standards in schools. A designation of learning versus educational was made, saying that while they may mean very similar things, the connotations are looser with the term “learning”. Then another griefer took it to an extremely tense moment bashing teachers for being horrible and that all of them should be gotten rid of as they were just getting worse. This caused the teachers of the room to get all riled up and many of us wondered who would bring it back to a professional conversation level. Many great applications of integrating learning into games and gaming into classrooms were given, but the topic kept coming back to the lack of a bridge to connect the developers to the educators. One gentleman offered to build such an application and was received with much fanfare a the end. All in all a very interesting session and positive outcome to know that the topic is so emotionally charged.

  • ******************

Tech Moms
– Lively conversations in the room and all very passionate
– Talked about the paradox of Paid Endorsements
– lost authenicity if you pay, but risk of negative feedback if you dont
– ROI vs SOI – Sphere of Influence
– Have to figure out where the moms are
– Many moms prefer local forums over blogs
– tons of moms on twitter now
– see the saturation of mom forums/communities, etc and use twitter as a catalyst tool
– “give me the tools” to engage with your brand
– twitter hashtags of #playoutdoors, #momsxsw, #techmoms, #momswhotech
– Rachel Silverman – NYT moms/tech columnist

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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