Posted in online community, z friends

Just Be Cool (Netiquette 101)

Had a bit of a family flame war on Facebook today.  Oh, n00bs… So I wrote this letter to my FB friends, old and new alike.  Thought I would share it on here too.

I have been an internet nerd for over a decade now and I am excited to see such an influx of those who “aren’t good at computers” joining the connected world.

As a online community person, I know that there is a trajectory that a user goes through, no matter their age, as they are introduced, learn and soon, master this brave new world.

I wanted to take this chance to remind my newbie FB “Friends,” as you climb higher up the ladder of knowledge about these new playgrounds, there are somethings you might take for granted or forget in your haste to assimilate into this new environment:

  • Take control and use your blocking and filtering tools. If you don’t like something, almost every site (including FB) has tools to help you not see those things – and you can always leave too.
  • FB has very few content rules, meaning anyone can post whatever they like – esoteric, prolific, insane, benign, professional, inspirational, etc – it’s the beauty and drawback of social media.
  • Give people the benefit of the doubt.  Maybe they WEREN’T mocking you.  Maybe YOU read it wrong.  Usually, it is text, after all.  you don’t have the benefit of body language or tone to help you out.
  • You can liken it to a playground for kids – Just because you want to play a fairy tale princess game on the jungle gym, doesn’t mean everyone else does. There are also: kids who want to play tag, kids who want to read, kids who want to kiss up to the teachers, kids who want to tell dirty jokes…
  • Don’t be a hater – there are too many of those already in the world online and off. And noone likes them. Anywhere.
  • The internet is a relatively public forum. Social networks are a bit more walled, but they are just the same. If you wouldn’t rip on your nephew at the summer bbq, in front of the whole family, don’t do it online. Online is almost worse as it’s now documented.

So, my newbie friends, if it feels like I am giving you a lesson that I would an 8 year old, it’s kind of because I am.

You are new here in this digital space and we will have patience with you while you learn the ropes. But don’t use up your newbie cards to soon, because the internet is like the real world and people will just stop dealing with you here too.

Now if you can’t manage the offline space either…

Advertisements

Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s