Posted in online community

Oprah’s “surprise” flash mob – organized via SM

Say what you will about the Oprah machine, this was a fantastic result of planning that started last week via twitter and facebook.

I remember the request for people interested in participating in a group dance event with the Black Eyed Peas in the Chicago area going out.  One of my sisters is a little (ok, alot) obsessed with the concept of flash mobs and was heartbroken that she was unable to participate in the prep for it.  My sister in law was in the second group back, dancing.

I was down on Michigan Ave, finishing a lunch meeting while the dance was being practiced by the crowd (Pics here and here). The event was SO incredibly civil and organized.  Oprah was 50 yards away from the crowd practicing, so her claim that she didn’t know is a bit lame.  😉

Quite impressive, though, the effect that Oprah + social media could have.  😀


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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