Posted in trends

OCS2009 – raw notes

idea crossing
software solution to competitions
skill based versus chance based competeitions

key steps:
– setting the right goals
– prize stragey
– audience and rules
– the incentives
– the prcess
– results and measurements

education based challenge with corp sponsors
– innovation challenge
– lessons learned:
– make an emotional connection
– give individual feedback
– free or fee? 80% submission (rate for pay)
– Rankings = REcogintion

with free to register competitions
– of those that register, only 1/3 will submit

red hat challenge
– lessons learned
– dont rush:make time
– dont compromise community values
– fee or free? the 1/3 rule
– delightful experiences
– transperency: info flow
– enforce rules

hope labs/ruckus nation
– 300 person judging panel – kids and experts
– all only
– leveraged red hat winer
– small prizes and big pot
– name on patent
– video at

450 submissions

Lessons learned
– frame question appropriate for audience and desired response
– be prepared to scale
– how many videos submitted
– most popular categories
– under 18 issues

Odyssey of the Mind! – Ryan Wilson

the “best job in the world” competition

a successful prize gets people to do what they wanted to do anyway, but just helps them do it more effectively

– finacing strategies
– winner takes all? knwo the cultural context
– size doesn’t equal exposire
– understanding motiovations:social benefit, ego, a job, sharpening skills, etc
– don’t underestimate the power of non-monetary incentives

how do you get community to collaborate, not compete

celebration and publicity

ideas as goal is easier than a breakthrough as a goal

initiation is a good way to describe the context in which we ascribe value to our particiption.

A fee, like other barriers to entry are a little initiation into community or a quest: people then belong.

– consider what happens post prize

Geoffrey Moore – author about prizes

– are you just the software/process or do you help facilitate the B2B relationships as well
– who do you partner with for the under 13 stuff


Socal Media Guidelines
– Saleforce has them public

Have on intranet wnat our guidelines are

Murphy’s Winery: push your brand’s events and wins, not your brand name.create awareness of brand’s lifestyle



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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