Posted in trends

OCS2009 – raw notes

idea crossing
software solution to competitions
skill based versus chance based competeitions

key steps:
– setting the right goals
– prize stragey
– audience and rules
– the incentives
– the prcess
– results and measurements

education based challenge with corp sponsors
– innovation challenge
– lessons learned:
– make an emotional connection
– give individual feedback
– free or fee? 80% submission (rate for pay)
– Rankings = REcogintion

with free to register competitions
– of those that register, only 1/3 will submit

red hat challenge
– lessons learned
– dont rush:make time
– dont compromise community values
– fee or free? the 1/3 rule
– delightful experiences
– transperency: info flow
– enforce rules

hope labs/ruckus nation
– 300 person judging panel – kids and experts
– all only
– leveraged red hat winer
– small prizes and big pot
– name on patent
– video at

450 submissions

Lessons learned
– frame question appropriate for audience and desired response
– be prepared to scale
– how many videos submitted
– most popular categories
– under 18 issues

Odyssey of the Mind! – Ryan Wilson

the “best job in the world” competition

a successful prize gets people to do what they wanted to do anyway, but just helps them do it more effectively

– finacing strategies
– winner takes all? knwo the cultural context
– size doesn’t equal exposire
– understanding motiovations:social benefit, ego, a job, sharpening skills, etc
– don’t underestimate the power of non-monetary incentives

how do you get community to collaborate, not compete

celebration and publicity

ideas as goal is easier than a breakthrough as a goal

initiation is a good way to describe the context in which we ascribe value to our particiption.

A fee, like other barriers to entry are a little initiation into community or a quest: people then belong.

– consider what happens post prize

Geoffrey Moore – author about prizes

– are you just the software/process or do you help facilitate the B2B relationships as well
– who do you partner with for the under 13 stuff


Socal Media Guidelines
– Saleforce has them public

Have on intranet wnat our guidelines are

Murphy’s Winery: push your brand’s events and wins, not your brand name.create awareness of brand’s lifestyle


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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