idea crossing
software solution to competitions
skill based versus chance based competeitions
key steps:
– setting the right goals
– prize stragey
– audience and rules
– the incentives
– the prcess
– results and measurements
education based challenge with corp sponsors
– innovation challenge
– lessons learned:
– make an emotional connection
– give individual feedback
– free or fee? 80% submission (rate for pay)
– Rankings = REcogintion
with free to register competitions
– of those that register, only 1/3 will submit
red hat challenge
– lessons learned
– dont rush:make time
– dont compromise community values
– fee or free? the 1/3 rule
– delightful experiences
– transperency: info flow
– enforce rules
hope labs/ruckus nation
– 300 person judging panel – kids and experts
– all only
– leveraged red hat winer
– small prizes and big pot
– name on patent
– video at ruckusnation.com
450 submissions
Lessons learned
– frame question appropriate for audience and desired response
– be prepared to scale
– how many videos submitted
– most popular categories
– under 18 issues
Odyssey of the Mind! – Ryan Wilson
the “best job in the world” competition
a successful prize gets people to do what they wanted to do anyway, but just helps them do it more effectively
considerations:
– finacing strategies
– winner takes all? knwo the cultural context
– size doesn’t equal exposire
– understanding motiovations:social benefit, ego, a job, sharpening skills, etc
– don’t underestimate the power of non-monetary incentives
how do you get community to collaborate, not compete
celebration and publicity
ideas as goal is easier than a breakthrough as a goal
initiation is a good way to describe the context in which we ascribe value to our particiption.
A fee, like other barriers to entry are a little initiation into community or a quest: people then belong.
xprize
– consider what happens post prize
Geoffrey Moore – author about prizes
?’s
– are you just the software/process or do you help facilitate the B2B relationships as well
– who do you partner with for the under 13 stuff
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Socal Media Guidelines
– Saleforce has them public
Have on intranet wnat our guidelines are
Murphy’s Winery: push your brand’s events and wins, not your brand name.create awareness of brand’s lifestyle
Joi Podgorny 