Posted in trends

Internet + Books = YES!

Thanks trendcentral!  Every so often you give me a goldmine of great links.  Today was one of those days.  For those of you who don’t subscribe, today’s was all about multi-media reading products.  Love it!

Flips
http://www.eagames.co.uk/page/flips

Book + DS, Yes.  Kudos.  This was a no brainer, but if you have to make your lil gamer read a book, this is a perfectly good platform and even looks a bit like a kindle.  And the titles are tween-tastic.

Vooks
http://www.vook.com/

iPhone + Books, Maybe.  I have tried reading on my iphone and it’s not enjoyable. But I like books.  I watched a friend of mine reread Twilight by the pool this summer on hers, so to each their own, I guess.  This combinaton of video, audio and reading is a cool idea.  I bought one of them to try out.  At $4.99 the price point is right and the small bursts of info might be a better use of the medium than classics, etc.

Amanda Project
http://www.theamandaproject.com/

All media + book, Ok.  This reminds me of that book in 2006 that came with all the fun clues int he front and a phone number and a crappy website.  So innovative back then.  It was when everyone was jumping on the Lost ARG band-wagon.  Publishing is not know for it’s creativity and thinking out of the box, and this method seems like a step up from that older book (I will remember it and post) [Cathy’s Book]

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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