Posted in trends

Embracing new interactions

I am just now getting the time to catch up on some of my more meaty blog feeds (read:academics) and devote the kind of time I need to their posts.

I was so disheartened by the treatment that danah boyd received at Web 2.0 a couple weeks ago.  It’s hard enough getting over your nerves to speak at large conferences, but a publicly viewable (save by you) backchat seem like a nightmare.  Backchats should be backchats – opt-in discussions, out of public view, not unavoidable speaking accompaniments on public screens.  My heart goes out to her.

I got a chance to read the talk she gave, though.  As is usually the case, danah does a great job articulating many of the abstract and emerging topics in the social media industry.  I especially like her point that we should work on embracing these new immersive forms of communication and social norms that are developing because of (or in spite of) social media.  She posed the challenge to the entrepreneurs and business folk in her audience to focus:

not simply [on]… aggregating or curating content to create personalized destination sites… Instead, [create] the tools that consumers need… that allow them to get into flow, that allow them to live inside information structures wherever they are, whatever they’re doing. The tools that allow them to easily grab what they need and stay peripherally aware without feeling overwhelmed.

As someone who’s path normally leads more toward the content producer side than otherwise, I appreciate the challenge she poses.  I love me some Google Reader, but how often have I looked at my reader and seen the (1000+) on a category and felt disheartened enough to turn away and not catch up.  Is this the semantic web?  Is this a tools set? Maybe a combination?  Not sure, but I will definitely have this in mind as I work on further projects.  It’s especially interesting in the kids space, as they are so quick to adapt and let us know what works and what doesn’t for them.

Thanks danah (and Sara Grimes and Henry Jenkins and… 🙂 ) for keeping us on our toes and not letting us get to comfortable in this new landscape we are pioneering.

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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