Wolfire’s PR
Open Development
Make Noise
– be open
– be real
– be noisy
– share develop process
– concept art
– game design
– personal experience
– be silly
Make Friends
– cold emails
– design tours of fav games
– meet people offline
– follow press
Build a Community
– reach out to people
– facilitate
– be sticky
– start now
Blog
– often
– pick relevant topics
– use pretty pics and vids
– encourage feedback
– make sticky
Leverage SM
Join other communities
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Joi
Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.
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Joi Podgorny 