Posted in gaming

META-GAME DESIGN: REWARD SYSTEMS THAT DRIVE ENGAGEMENT: Amy Jo Kim (Shufflebrain)

preso on slide share
applying game design techniques to the world outside of games (and games to)
layering rewards systems onto existing activity
– loyalty programs
– collections
– behavior charts
– ranking systems (karate)
– badges (scouting)
– freq flyer programs
– arcades/chuck e cheese
– text rpg
– contest/raffle
– tournaments
how to design
– bottom up (add badges, leaderboards, etc)
– top down
– think about experience and craft mechanics from it
Framework:
Points – or some metric to track
Feedback & Rewards – chosen to drive experience
Viral Outreach – growing game thru players
Think of as an Engagement Loop
1. Assign points to actions
  • Which re-actions earn points?
  • Types of points –
    • XP – earned thru actions
    • Skill – earned thru system interaction
    • Influence – earned from other people
      • Stack Overflow’s repuation system
  • Spend points, not XP
2. Add Feedback & Rewards
  • Levels are good for establishing a rythm over time
  • Not always the best idea to show leaderboards to newbs, maybe only show to top players
  • Think about how leaderboards help with your game’s story and don’t be afraid to take them down if they aren’t working
  • Missions and achievements help more casual players
  • Think about achievement fatigue as well, will adding more actually help
  • Make sure you have a spectrum of achievements  – newbs, middle and power players
3. Viral Outreach
Cooperation/Sharing
Self Expression
Achievements come early and often – use these to teach newbs about the game

Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

4 thoughts on “META-GAME DESIGN: REWARD SYSTEMS THAT DRIVE ENGAGEMENT: Amy Jo Kim (Shufflebrain)

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