Posted in trends


SPEAKER/S: Jan L. Plass (NYU), Ken Perlin (NYU) and John Nordlinger (Microsoft Research)

Components of a Learning Game

1. Player’s Understanding – What’s going on in the player’s head
2. Game Mechanic – the rules of play
3. Aestheitic design – graphics, sounds, etc
4. Narrative Drive – the story that moves the game forward
5. Extrinsic rewards – points, ranking
6. Intrinsic rewards – improving skills
Flow – the place between frustration and boredom
School of One
Pragmatic Solutions
Key learnings of req components of learning games:
– fun
– polished
– games are already about learning
– deep content not bolted on, innovative mechanics
– collaborative and specialized actions
– different paces
– role playing an demotional engagement
– exploration of moral and ethical dilemas
– exploration of systems
building important 9world of gpp
building strong narrative (dr … curious)
visuals not necessary (tribal wars)
games can be engaging without being fun
intrinsic is more strong motivation than extrinsi


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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