Posted in gaming, kids, tween


SPEAKER/S: Laralyn McWilliams (Sony Online Entertainment Free Realms)

live by your data
camera snoop
all data in same database to get corelative data
start logging when client build
slice in time dashboard of logins, logouts, server counts


servers – main, dev, qa, livetest, stage, live

have one positive in every update and build PR around it
have data to support decision
be open about strategy
think of grandfathering

used omniture and proprietary
they update every 2 weeks – that’s hard, goal is one month
– microtransactions require more frequency
– she recommends every 2 weeks
– hot fixes are ongoing


Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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