Posted in online advertising, online community, trends

COMMUNITY 2.0: INTEGRATING SOCIAL DESIGN INTO THE PRODUCTION PIPELINE

SPEAKER/S: Nathan Fouts (Mommy’s Best Games), Brian Jarrard (Bungie Studios), Ryan Schneider (Insomniac Games, Inc.), Dan Hsu (Bitmob.com) and Christian Arca (Toy Studio)

Unfortunately walked into this one halfway thru. Interesting conversation, tho, about the value of adding community in the Gaming industry. So cool to see them have the same conversations as other media industries were having a couple years ago. But they deal with it on such a more empirical level than other entertainment marketing people. Their more tech/science/math backgrounds give them a solid basis for defending

“Community is all about #’s”
– registered, active, posts,
– make formulas that prove community
– clicking link, then following, then memebers of comm

Community day – bring them in your studio

Actually connected with one of the speakers, Christian Arca, on twitter and then offline (another Chicago community person!). He’s written some interesting stuff on trying to measure community engagement (including a formula!)

Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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