Posted in marketing, online community, trends, virtual worlds, web business

The Social Network… meh

Just a short post to point out a conversation I have had with a bunch of friends about the movie, The Social Network.  After I watched it, I didn’t feel like I had watched a cinematic masterpiece.  I couldn’t see what everyone was freaking out about.  It was a fine couple hours, but really, what’s the big deal?

When I dug a bit deeper, I figured out that it was because I knew that story, really well.  Not just of Facebook, but of tons of late aughts start-ups and silicon valley gossip.  I read those stories in Valley Wag and Tech Crunch and all the other online rags as they happened.  I’ve eaten tacos with Twitter execs while discussing COPPA fines and defended multi-million dollar business plans to tech VCs.  I’ve felt the rush of hope with new bridge funding and the despair of multiple companies closing.  I’ve become jaded of this industry.  Almost bored with it’s dramas.

Maybe that’s why I have turned my focus to projects that have a little more “oompf” in the heart-department.  I want to be proud of my work on a societal level, not just career and/or bank account.  You would think children’s properties would be a fair choice, but oy!  don’t get me started on some of the Television Execs and Licensing people I’ve met. 😛

That’s not to say I don’t still pay attention a little.  I grew up a gal in America – I’ve been trained to absorb gossip, whether I like it or not.  At least I am getting better at the KIND of gossip I am absorbing (read: Please brain, less Kardashians!)

Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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