Posted in kids, virtual worlds, web business

My Commitment to Kids Online Safety & Privacy

I have spent years working for various children’s brands trying to make sure that every community I oversee cultivates a culture that encourages and promotes appropriate behavior online for child audiences, while offering resources for their parents.

I am so lucky to currently work for a brand that supports me in this personal and professional mission.  I am proud to show off our new parents page.  We have a robust vision for our parent outreach and this is just one of our first steps toward that vision.  Check out my second video highlighting some of the many ways we work to do this at Animal Jam.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

6 thoughts on “My Commitment to Kids Online Safety & Privacy

  1. Multumesc,gratarul e cea mai delicioasa masa vara,motiv de itlannire cu prietenii,de adunare a familiei cand nimeni nu refuza ajutorul pentru placere comuna,mai greu cu vecinii,cand vine sambata deja isi strang rufele d pe sarma:))Niciodata nu sunt prea multe idei pt. gratar!

  2. Unquestionably believe that which you stated.
    Your favorite reason appeared to be on the web the easiest thing to be aware of.
    I say to you, I certainly get annoyed while people think about worries that they plainly don’t know about.
    You managed to hit the nail upon the top and defined out the whole thing without having side-effects ,
    people could take a signal. Will likely be back to get more.

  3. I do not even know how I ended up here, but
    I thought this post was great. I don’t know who you
    are but definitely you’re going to a famous blogger if you are not already 😉 Cheers!

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