Posted in trends

CARU Annual Conf Keynote

I was recently asked to keynote the Children’s Advertising Review Unit’s (CARU) annual conference.  The audience is primarily general counsel from top brands who market to children and their families.  They convene multiple times a year to discuss online privacy law and advertising law as it pertains to their demographic.

I spoke at a previous event and was flattered to be asked back.  My keynote was a lighter piece, basically getting everyone up to date on some of the trends and habits of younger kids online and int he digital space.  This was the deck I used to chat through this topic.

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

2 thoughts on “CARU Annual Conf Keynote

  1. What’s up i am kavin, its my first time to commenting anyplace,
    when i read this piece of writing i thought i could also make comment due to this sensible article.

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