Posted in trends

How about you moderate your judgment a bit now, eh?

So I took a couple long planned vacations this summer – one of which just ended.  We were at the awesome Oskar Blues Brewery in Lyons, Colorado and our amazingly sweet server came to our table with the most enormous bowl of homemade mac n cheese we had ever seen.  Apparently, the chef was testing out specials and gave it to her to try.  Alas, she’s hoped off the gluten train, so she offered her bounty to us.  And I devoured it.  I have little self control when it comes to mac n cheese, so I rarely make or order it.  But the vacation gods saw fit to bestow this unto our table – who were we to protest.

Now chocolate, I like that too.  But I usually only take a bite or two at most and I am satiated.  Most sweets are like that for me.  I like them, but they don’t move me, not like a cheesy pile of starch can.  (Don’t even get me started on how fried chicken speaks to me.)

So do I eat cheesy starch goodness daily or even weekly?  No.  Because it’s not good to do that for waistlines, arteries and a host of other healthy, albeit annoying, reasons.

Why I am I writing this?  Because I would like the tech-shaming masses to slow their roll.

Guess what else I do all the time – use tech.  And not just my trusty cell, no, I am on tablets, laptops, old devices the kids are using – you name it.  Gadgets are ever-present. And I am working, I am liking and sharing things, I am documenting with pictures, reviews and ratings.  I am interneting all over the place, all the time!

EGADS!  She must be so unengaged!  Her poor family and friends!

But wait – I am also walking the dogs, making dinner, going for runs/bike-rides/hikes, helping (forcing) the kids with their homework/reading minutes, cleaning the house, lounging in the pool/hammock, traveling all over the world/country/state. Basically, all of the things.

And yes – sometimes, I am doing the tech things when I am doing the non-tech things.

Send positive thoughts to her loved ones!

Actually – It’s ok – because I have been able to practice moderation in my actions with tech, just as I have been able to do with cheese covered tater tots, nachos and fried chicken.

I can check Yelp or Pinterest and then check back into the conversation I was having – usually with more information to add to the conversation, as I was using the network to reference or enhance said conversation.  Because I am usually not disengaging for the conversation at all – more multi-tasking.

I upload tons of pictures of my various adventures to Facebook – not because I am a braggart or narcissist – but because I now live 1000 miles from my parents, siblings, cousins and other extended family who share the deep craving I have to connect in the same way we once did at monthly family bbqs.  Liking posts/pics and making silly, seemingly benign comments helps make that craving sting less.

And yes – I too can feel my step-kids eyes on me if they walk into the room and I am killing time on a game on my phone or tablet.  But guess what?! – I can also turn the game off!  Because I am a grown up and I have control over my actions.

If someone you know truly can’t multi-task in a conversation or is not paying attention to their kids because of the new phone-game-du-jour – they may have an addiction problem.  See if they need help.

But lay off the rest of us who are embracing this brave new world of information, engagement and, dare I say it, CONNECTION with other humans. Some of us can handle it – we can email/tweet/pin something for you about it. 😛


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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