Posted in marketing, web business

It’s completely official now – I’m at Metaverse!

That’s right – after over 4 years helping build and manage over 20 million worldwide players on National Geographic Animal Jam, I have switched to another organization.  I am proud to be leaving on fantastic terms with the Animal Jam team – I’m actually working for one of their vendors now – Metaverse ModSquad.

Metaverse_Mod_Squad_Logo
Truth is, I was ready to become a multiple-brands-at-a-time gal (sounds so risqué!).   I wanted to use the skills I have developed over my long career in customer service and online strategy to help as many other brands (and to that effect, people) as I was able.  I am super proud of the time I have spent as a one-brand-at-a-time gal, but it’s time to broaden my reach.

So… as the number of new brands I am going to be proud of working on grows and I can talk about them publicly – I will.  Metaverse already has an impressive pile of great clients that I get to work with and tons more in the pipeline – so excited to share the successes I am already seeing!

Consequently, feel free to give me a call/email if you want to join that illustrious list of clients.  Those of you who have been within hearing radius of me in public know, I LOVE talking about my job.  Now my job is to hear about your brand and your customers and help you figure out how to make them even happier.  Lucky both of us! 😉

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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