Posted in trends, web business, z personal

Answering the Drum Beat

I have spent the bulk of my career working on building safe and engaging communities for customers and audiences of all ages.  I’ve worked with established brands, but also many startups (and revamps) and taken those brands to tens of millions of happy users.

This last year working with the Metaverse team has been quite an adventure.  While there, I had the opportunity to oversee almost a hundred active projects at a time, as well as the hardworking project/account managers that kept those projects running smoothly.  I did this simultaneous to donning a new business development hat and earning some documentable sales experience in an area at which I knew I would be good.  I mean, you don’t DO services for 15 years without being able to eventually SELL services, right?

But for the past few years of my career, the beat of the entrepreneur drum just kept getting louder.  And to run with the metaphor further, the sound of the social good flutes started playing in conjunction.

I’ve come to the decision that I am going to take some reflective time.  As such, I am leaving my role as VP of Professional Services at Metaverse this week.

So… what next?

In the past, I’ve been fortunate that opportunities have become available to me when I wanted changes.  But this time I am going to be a bit more proactive.  I have a knee surgery coming up that I have been postponing for literally decades, so I am going to leverage that time, in true multi-tasker fashion, and have a good think on what I want to do next.

So I’m taking calls.  I’m having meetings.  I’m joining conversations and brainstorms.  I’m deciding what amazing thing I want to do next.

[I also plan on watching LOTS of TV in the next week while I am recouping from my surgery.  So if you want to talk with someone about that series you’ve been obsessing over – I’m probably your gal.]

Looking forward to the future and all the cool stuff I will have the pleasure of working – maybe with some of you!

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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